Agriculture is Life!

The Texas A&M shout out continues.

Karen Moy actually receives money for writing this? I suppose intentionally writing boring stories is a special talent.

The place where I work will release to the public its new identity. I've already seen the new logos and usage guidelines. Seems to me a waste of money but since we hardly make things in the U.S., a large number of people need something to do and I guess developing a brand identity is better than wanton violence. My problem is that the higher ups expect everyone to take this whole thing so seriously. I really can't but I might go to one of the Brand Master training sessions so I can add "Brand Master" to my credentials and maybe learn to lift objects with my mind.

Here are the results of all the effort:

I think, Agriculture is Life, Motherf*ck*r!, would make a better slogan. The colors are Aggie Maroon and Pantone Cool Gray 10. I think the arc is unnecessary.

Stop Centering Paragraph Text

Poor Popeye got the shaft in the food conferring super strength department.

Damn, Dr. Cory talking to his adult, doctor son like a child. Drew is getting double teamed here. Maybe he can call in his sister for help.

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This morning I was assaulted by a bit of design ignorance. I was reading a website (linked from Snopes.com) that a woman set up to document some chemical burns from some Chinese made flip flops that she bought at Wal-Mart. The woman is a photographer and judging by the photos pretty good at it but damn, the writing was awful and she centered everything. Every picture, line of text, links, everything was centered. It became quite unbearable to read.

So here is a bit of layout advice from a professional: Do not center everything! Confine the centering to titles and appropriate graphic elements. Do not center paragraph text, lists, and other types of text.

Look above for example. I chose to center the comics to get around Blogger's weird word wrapping but note that the accompanying text is left justified and the reader's eye can easily find the beginning of the next line.

Think about the reader once in a while when laying out a website.

A nice Ducks Unlimited t-shirt worn by a student. But something is missing from the design.

The small lettering at the bottom of the design says, "Leaders in Wetlands Conservation"

Two elements missing from the Ducks Unlimited t-shirt.